Online Marketing Rockstars: Unveiling Best Ad Platforms

“You wouldn’t find us here,” says Katharina Waeschenbach, HR Marketing and Recruiting Specialist, at the InnoGames headquarters where she’s informing me about the upcoming Online Marketing Rockstars festival. This year InnoGames is celebrating being the only games company represented in the panel talk with a special treat in their booth.

Picture taken from Online Marketing Rockstars

Picture taken from Online Marketing Rockstars

Read more →

Share and Enjoy

  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • RSS

Why the Global Game Jam is Still a Hit With Gamers

While many events die off after a few years, game enthusiasts are as keen as ever to participate in the Global Game Jam.  During the 2016 jam at InnoGames, newcomers as well as old veterans joined together to participate in the biggest one yet. After eight years, GGJ2016 (Global Game Jam 2016) drew in over 36,000 participants across 93 countries. For InnoGames this meant over 160 international jammers, making it the biggest in Germany.

Although some said they came back for the atmosphere, newcomers mentioned they were interested in the possibilities it offered.  “I came back because it’s a lot of fun, you meet nice people. You get to see something new,” said Alita Pantea. Even if it’s not the first time, the outcome is never the same. Just at InnoGames, 23 games were created around the official theme: Rituals. They ranged from Oculus Rift compatible games to more traditional card games (see all of them here).

Read more →

Share and Enjoy

  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • RSS

My InnoGames Story: Thomas Raimbault

Every month we’ll bring you real life stories from our colleagues on how they came to work at InnoGames. We find that sharing their journey captures the liveliness of our company. Enjoy!


 

Thomas RaimbaultMy name is Thomas Raimbault, I am a Junior Product Manager working on Tribal Wars and I have been with InnoGames for almost 5 years now. It’s been a blast!

I originally come from France and moved to Hamburg and Germany when I joined InnoGames. My first position was as a Community Manager for French versions (Forge of Empires between others) and that was actually a bit different than my original field. Back in France, I studied Political Sciences and History, and had a couple of experiences related to these topics. However, I noticed  that it was not something I wanted to pursue for a longer time, and this is when I made my first contact with Community Management, working for a French start-up specialized in football data usage (tracking how many shots a player did during the game and so on). It turns out that the gaming community and the football lovers community are not that different! Read more →

Share and Enjoy

  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • RSS

Women in Elvenar: Survey Findings

There’s an assumption about women in the gaming industry that you might have heard: that women are less interested in games compared to their male counterparts. Yet, back in 2014, The Guardian pointed out that women represented 52% of UK gamers, while the ESA reported 44% in the United States in 2015.  So, the question for 2016 is: is the assumption even true?

Thumnail

After sitting with Elvenar’s Product Manager, Ulrike Kunkel for a video interview, I found out the numbers tell a different story. In a recent internal analysis, InnoGames found that near half of the online game’s players are women and that they are more likely to use features with an interaction element. “We can see in our numbers that those feature are used significantly more by our female players,” Kunkel told us, but their playing habits don’t stop there. Read more →

Share and Enjoy

  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • RSS

This Cover Letter Will Get You Into the Gaming Industry

I’ll never forget the time a job applicant mentioned the wrong company during an interview. I could feel their heart drop as they realize their mistake. It’s safe to say he didn’t get the job, but mistakes don’t just happen during face-to-face interviews, they can happen very early in the interview process.

During my time working in the gaming industry I’ve noticed that some applicants still wonder how to minimize mistakes in their application. My suggestion? Start with a great cover letter.

Essential tips on writing a cover letter

Read more →

Share and Enjoy

  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • RSS

Forge of Empires Designer Gives Interview About New Historical Ingame Events

2016 will be the year of history, at least in Forge of Empires. The city builder has recently started the first of six special quest-lines centered on historical events. It will start with the Martin Luther King Event and continue with a series of people and occurrences that affected the world. To kick off the new quest lines, we asked game designer Peer Kröger a few questions about the people they’ve picked and what it means for Forge of Empires.

Historical Event Info Screen

Read more →

Share and Enjoy

  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • RSS

How to Keep Your Department Healthy During the Cold Season

Behind every present, on every desk and around every office corner lurks a silent enemy, the common cold. It’s no secret that the holiday season is also the time most people get sick at work. The weather combined with stress from the holidays make people vulnerable to viruses and bacteria. And to make matters worse, all you need is one person to get sick for a whole department to get infected.

We all know that in the gaming industry, teams are important to get things done. At InnoGames we help our colleagues by having medicine available, offering ways to stay healthy (gym and fitness classes) and urging them to stay home when they are sick. Yet, there are other things you can do to keep your department healthy. Read ahead to know what these are: Read more →

Share and Enjoy

  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • RSS

5 Essential Skills to Market a Great Game

Philipp Wuelfing works as a Product Marketing Manager for Elvenar. At the center between the marketing and product management departments, he coordinates marketing-related activities on both ends. To get to know how he markets a great game we asked him what are the 5 essential skills for his job. Read ahead to know what you need and what questions you should answer:

Philipp Wuelfing, Product Marketing Manager for Elvenar

Read more →

Share and Enjoy

  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • RSS

Holiday Parties: Tips for Planning with Diversity in Mind

While holiday parties are certainly the time to celebrate, they can be a challenge in a diverse workplace. The question turns from ‘how should we celebrate?’ to ‘how can we include everyone?’

dj-743802_1920

In general, your corporate party should focus on inclusion. It’s a great opportunity to spotlight what brings the company together rather than its differences.  Doing so will increase corporate identity while helping teams come together.

After all, everyone in your company deserves to have a good time and with over 350 people from 30 nations we’ve had our share of parties. In fact, we just had our 2015 Holiday party! Read ahead to find out some tricks we’ve learned through the years and how we implemented it this year:

 

Read more →

Share and Enjoy

  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • RSS