In the years we’ve hosted the InnoGames’ game jams, there has always been an exceptional number of video game enthusiasts who’ve religiously showed up…but never like this. This past weekend we broke our record of game jam participants. Over 170 people showed up with one goal on Friday night: to create a game from scratch.
One of the groups presenting their game during InnoGames Game Jam #9
While we were thrilled to have so much participation, we had to ask: how did the game jammers react to the crowd? Obviously a bigger number of people will change the way participants interact. So, instead of wondering we decided to be proactive and asked.
After the Game Jam #9 ended on Sunday, we reached out to game jammer Benjamin Justice and asked him a few questions. Below you’ll find the interview. Enjoy!
While it’s been ten years since “crunch time” first appeared on the public’s radar, it’s still one of the larger issues plaguing the gaming industry to this day. In fact, despite years having passed, journalists continue to write about it (with articles like this). So, with all the coverage and pressure the industry has gotten, have things changed? Most importantly, how has InnoGames as a game developer and publisher reacted to the whole situation? Read more →
How long do you think it takes to make a change? A minute, an hour, a day, weeks? If you have the right tools to develop your game, there is only one answer, “seconds”.
For game teams, tools are the shortcut to changes. They can come in many forms but they allow you to change certain aspects of a game directly without the need to modify game code. Take for example quest tools, they keep the same format of a game’s quests but allow game designers to change the quest’s story or guidelines without touching the code.
While tools are a no brainer for many game teams there are four main reasons why they are essential. What are they? Here you go: Read more →
In terms of integration, there is no better time to bring employees together than company parties. While some people dismiss social gatherings, parties allow international companies to help staff from various corners of the world feel part of the company.
InnoGames’ CEO Hendrik Klindworth during the summer party
In our particular situation, we have a large number of supporters and community managers who work for us but are not based in our main offices. While we regularly plan local team meetings, we also invited them this year to join us in our company Summer Party. Read more →
It’s no secret that video is becoming the go-to content for users worldwide. Whether it’s watching a video on YouTube or within your Facebook feed, it’s everywhere. In fact, CISCO recently released a visual networking index which predicted that 80% of all consumer internet traffic will be video by 2019. With the popularity of video increasing, it’s only natural that companies want to add it to their communication, but how? What are the basics?
With gamescom wrapping up this week, some people might wonder if there are actual benefits to attending trade shows – especially for communication strategies. In fact, trade shows are a vital communication technique for international companies. They are a hub for international partners, media and new or actual customers. So how exactly do they help? We’ve broken their uses up in three categories: general benefits, benefits for marketing/Public Relations and benefits for Human Resources.
Let’s answer a question, shall we? What is diversity?
If you’re like most people your answer will most likely focus on either race or nationality. While in reality the term includes many different qualities that describe “otherness”; like sexual orientation, gender, religion, age, family status, work experience…etc.
In fact, while this subject has gained more traction internationally it’s still something companies shy away from. This is partly due to the complexity of the topic but also on the tendency to reduce it to a matter of numbers: How many men, women, LGBTs do we employ?
For companies, diversity management should be more than just ticking a box or meeting a requirement. Yet, we many still consider diversity as hiring more people. So why is it so hard? Here are the some common problems:
Resistance to change
Hard to define diversity
Cultural differences get in the way of openness
Difficulties incorporating diversity into strategy
Oversimplifying strategy and opting for a “one-size fits all” approach
Unless you’re already a communications pro who happens to be a gaming nerd, chances are that games PR is a foreign concept to you. In fact, Public Relations is probably a mind-boggling mystery! Thankfully, last week during the 2015 Develop Conference our Games PR expert Fabio Lo Zito gave a presentation which partly covered this topic. While his full presentation went in depth on the transfer from browser to mobile PR, we’ll cover the five basics of general games PR in this blog post.
1. Identify your Goals
The foundation of any strategic approach is the identification of goals, which also holds true for any PR game plan. Before you start, determine what you want to achieve, who you want to target and how it all fits with your business objectives. During this stage you should analyze your previous PR activity. Evaluate whether you received positive coverage, negative coverage and what messages were the most successful. It’s also important to identify media outlets that have been responsive to your outreach before. Read more →
Some days no amount of self-motivation, encouragement or pumped up music can motivate someone to get out of bed, much less go to do sports. Yet, with the overwhelming information about the benefits of exercise, companies are taking measures to wake our muscles up. For those struggling to hit the track, running with colleagues in a B2Run might be the boost they need.
InnoGames’ B2Run Runners
Earlier this month 21 InnoGames’ employees participated in the 2015 Hamburg B2Run. Although they all have their personal stories and relationship with this event, there is one in particular that stood out.
Our employee Dennis Heinert has participated in all B2Runs InnoGames has taken part of. In fact, he went through a big lifestyle change during the years. His fitness story is an example for many wishing to get in shape, so we talked to him to get more information on his thoughts on B2Run events. Read more →
On the heels of our nomination for Online Video Channel, (by the Deutscher Preis für Onlinekommunikation) InnoGames was awarded the “Success in Diversity” award for our recruitment strategy this week. A group of six of our colleagues, from HR and PR, departed early on Tuesday morning to receive this honor in Berlin.