It’s no secret that video is becoming the go-to content for users worldwide. Whether it’s watching a video on YouTube or within your Facebook feed, it’s everywhere. In fact, CISCO recently released a visual networking index which predicted that 80% of all consumer internet traffic will be video by 2019. With the popularity of video increasing, it’s only natural that companies want to add it to their communication, but how? What are the basics?
With gamescom wrapping up this week, some people might wonder if there are actual benefits to attending trade shows – especially for communication strategies. In fact, trade shows are a vital communication technique for international companies. They are a hub for international partners, media and new or actual customers. So how exactly do they help? We’ve broken their uses up in three categories: general benefits, benefits for marketing/Public Relations and benefits for Human Resources.
Let’s answer a question, shall we? What is diversity?
If you’re like most people your answer will most likely focus on either race or nationality. While in reality the term includes many different qualities that describe “otherness”; like sexual orientation, gender, religion, age, family status, work experience…etc.
In fact, while this subject has gained more traction internationally it’s still something companies shy away from. This is partly due to the complexity of the topic but also on the tendency to reduce it to a matter of numbers: How many men, women, LGBTs do we employ?
For companies, diversity management should be more than just ticking a box or meeting a requirement. Yet, we many still consider diversity as hiring more people. So why is it so hard? Here are the some common problems:
Resistance to change
Hard to define diversity
Cultural differences get in the way of openness
Difficulties incorporating diversity into strategy
Oversimplifying strategy and opting for a “one-size fits all” approach
Unless you’re already a communications pro who happens to be a gaming nerd, chances are that games PR is a foreign concept to you. In fact, Public Relations is probably a mind-boggling mystery! Thankfully, last week during the 2015 Develop Conference our Games PR expert Fabio Lo Zito gave a presentation which partly covered this topic. While his full presentation went in depth on the transfer from browser to mobile PR, we’ll cover the five basics of general games PR in this blog post.
1. Identify your Goals
The foundation of any strategic approach is the identification of goals, which also holds true for any PR game plan. Before you start, determine what you want to achieve, who you want to target and how it all fits with your business objectives. During this stage you should analyze your previous PR activity. Evaluate whether you received positive coverage, negative coverage and what messages were the most successful. It’s also important to identify media outlets that have been responsive to your outreach before. Read more →
Some days no amount of self-motivation, encouragement or pumped up music can motivate someone to get out of bed, much less go to do sports. Yet, with the overwhelming information about the benefits of exercise, companies are taking measures to wake our muscles up. For those struggling to hit the track, running with colleagues in a B2Run might be the boost they need.
InnoGames’ B2Run Runners
Earlier this month 21 InnoGames’ employees participated in the 2015 Hamburg B2Run. Although they all have their personal stories and relationship with this event, there is one in particular that stood out.
Our employee Dennis Heinert has participated in all B2Runs InnoGames has taken part of. In fact, he went through a big lifestyle change during the years. His fitness story is an example for many wishing to get in shape, so we talked to him to get more information on his thoughts on B2Run events. Read more →
On the heels of our nomination for Online Video Channel, (by the Deutscher Preis für Onlinekommunikation) InnoGames was awarded the “Success in Diversity” award for our recruitment strategy this week. A group of six of our colleagues, from HR and PR, departed early on Tuesday morning to receive this honor in Berlin.
Over this past weekend, InnoGames invited over 100 developers, graphic artists and game designers to Hamburg to participate in InnoGames’ eight Game Jam.
Following the motto “buggy physics”, participants created 17 teams to develop a completely new game within 48 hours. Thankfully for the teams, their developing speeds were incredible. Within the first few hours most of them had already created their first prototypes — which were improved during the following days.
Artist working at Game Jam
Of course our participants needed to fuel up after all their hard work. And that’s where InnoGames came to the rescue! To ensure participants’ full concentration, we offered free food and drinks. This was highly appreciated by our guests – especially the energy drinks. After long hours of working and little rest a little boost helps a long way. Read more →
Part of graduating from the start-up status is sharing your knowledge and helping out, at least that’s what we think at InnoGames. This is why we are continuing our tradition of hosting the InnoHub events in June.
This month we will focus on the theme: “Financing and Subsidies for Start-Ups” and run a parallel kitchen party on June 10. Starting at 6 p.m, Oliver Gajda from the European Crowdfunding Network will give participants some tips to enhance their funding opportunities. The founder of the startup Cookasa will head a culinary workshop at 7 pm in the InnoGames’ kitchen. Read more →
This is the final post on our coverage of Automation for the month of April. You can find the previous posts for week 1 here , for week 2 here, for week 3 here and for week 4 here.
As I mentioned in the last blog post, we built our own solution for cocos2DX applications due to a scarcity of tools for automating mobile apps. Our solution is universal, can be used with every cocos2DX-based game and doesn’t require changes in game itself. In this blogpost I will outline the technical explanation with a focus on the server, the inspector and the testing support.
Whether it’s meant to or not, recent video game coverage has an overarching theme. From articles detailing their potential, to sports channels covering eSports, video games are increasingly becoming mainstream. For long time players this is not surprising; after all they know how rewarding games can be and how meaningful. This sentiment was backed by the ESA’s (The Entertainment Software Association) 2015 Report on the computer and video game industry in April.
Although the findings focus on American households, it still shows the increase in popularity of games as an entertainment medium. At the same time the question of stereotypes associated with players arises. The #gamergate debacle last year showed that there are certain factors associated with people who play video games. Especially in association with their age, gender and the fact that they are a minority in the public. But do these hold up? According to the report, not exactly. Read more →