By Anna Sunderbrink
The gaming industry, ever evolving with new technologies and trends, relies heavily on diversity for innovation and success, and InnoGames is no exception. Among the dimensions of diversity, generational and cultural diversity particularly stand out as invaluable. This article explores the multifaceted advantages of cultivating a multigenerational workforce within our games’ strategy, emphasizing its potential to enhance creativity, drive, and overall productivity, especially in the context of launching new strategies for mobile gameplay.
Perspectives and Knowledge Sharing: Generational diversity fosters a rich tapestry of perspectives crucial for staying abreast of rapidly emerging trends, particularly in the realm of mobile gaming. Younger generations, immersed in social media culture, excel at recognizing and capitalizing on these trends swiftly, as a result, you can see some of our games exploring trends in their social media strategy to nurture the channels’ engagements. Meanwhile, previous generations possess the product wisdom and expertise to strengthen such strategic plans. This dynamic facilitates a natural process of mentorship and knowledge exchange, propelling our games forward in an ever-changing market.
Take a look at how during our Tribal Wars 20 years anniversary, players and developers from different backgrounds and generations exchanged knowledge and experiences about the game.
Flexibility: The ability to adapt quickly to new trends while maintaining coherence is vital in our fast-paced world of mobile gaming. As we launch new events, new features, and event new eras to some of our games, our multicultural teams like to strike a balance between agility and stability, offering insights into navigating company protocols and processes amidst change, in conjunction to testing new implementations, ensuring that new adaptation are fulfilled smoothly and effectively.
Problem Solving: Diverse generational viewpoints enrich problem-solving endeavors, resulting in more robust strategies, particularly in mobile game development where agility is paramount. New team members often bring fresh, innovative perspectives and a willingness to explore unconventional solutions. Meanwhile, the seasoned experience of long-lasting team members equips them with a deep understanding of past challenges and effective solutions, providing invaluable guidance for navigating complex issues.
Long Term Projects: Mobile games often have longevity, requiring sustained innovation to remain relevant and engaging over time. Seasoned employees who have witnessed the evolution of flagship titles like Tribal Wars and Forge of Empires bring unparalleled insights and expertise to the table. Their intimate familiarity with the games’ histories allows them to contribute invaluable perspectives on maintaining and enhancing their appeal. Simultaneously, fresh perspectives ensure that these titles remain attractive to newer generations of players by integrating cutting-edge tools and trends into their strategies.
In conclusion, the integration of diverse perspectives within gaming companies like InnoGames is not merely advantageous; it is indispensable for thriving in today’s dynamic market, particularly in the realm of mobile gameplay. Players like you, our reader, benefit greatly from innovative strategies crafted by our diverse teams, enjoying richer, more engaging gaming experiences as a result.
If you want to learn more about InnoGames, visit our corporate website or start playing one of our biggest titles like Forge of Empires, Rise Of Cultures, or Elvenar. To stay up to date, we invite you to follow us on social media. You can find the handles of your favourite game in the product page of your title of interest.
AS
Social Media & Communications
InnoGames
Hernan Diaz 
Vivien Redmann