By Hernan Diaz
In the fast-evolving world of mobile games, staying ahead of the curve is crucial, InnoGames is excited to partner with Scenario, a strategic AI solutions provider, to create the best gaming experience to millions of players around the world.
By integrating Scenario’s AI solutions into our creative workflow, we have streamlined the production of in-game assets and accelerated the exploration of new concepts. Thanks to custom-trained AI models and advanced generation techniques, we have significantly improved key aspects of game development, such as character design or icon creation.
Furthermore, Scenario’s approach is perfectly aligned with InnoGames’ commitment to prioritizing the creative team, safeguarding data privacy and security, and empowering our artists with technology. This strategic application of AI not only boosts the productivity of our team but also establishes new standards for AI integration within the gaming industry.
“Scenario allows us to shorten our production time, stay consistent with our styles and quickly test new ideas. It’s becoming an integral part of our tool chain.”
Dario Berruti – Head of Art, InnoGames
Enhancing Creativity and Efficiency:
As an early adopter of Generative AI, InnoGames began experimenting with Scenario in early 2023 to evaluate its potential benefits for their operations. The key objectives were to generate high-quality outputs while ensuring significant diversity in the generated content, minimizing the need for artists to overpaint.
Our internal arts team successfully explored three primary areas:
1. Backgrounds and loading screens
2. Character generation and posing
3. Icon generation
To maintain strict style consistency in our existing art direction, we leveraged Scenario’s comprehensive suite of tools, such as custom AI model training, advanced reference modes, or the AI canvas for precise editing.
For example, Elvenar required a diverse range of character portraits rendered in a specific oil-painted style. New models were trained using the game’s own images to capture the distinctive aesthetic of Elvenar accurately. The AI-generated in-game portraits were consistent, displayed sufficient diversity, and required only minimal retouching by artists.
Example of portraits generated using Scenario for Elvenar
In redefining icons for Sunrise Village, the art team took a new approach to reimagining them in fresh styles. By utilizing reference image capabilities along with platform models provided by Scenario, our team experimented with various styles to identify those that best enhanced the original visuals.
Examples of Icons for Sunrise Village generated using Scenario
At InnoGames, we have also used Scenario{s technology for conceptualizing backgrounds and rendering assets in their distinctive, trademark styles.
Example of a rendered output processed on Scenario
A key element of our strategy was to adopt a platform that supports multi-user collaboration, enabling the team to gather, create, and share insights effectively. Dario Berruti, our Head of Art, observed that Scenario has significantly enhanced the capabilities of UI artists, empowering them to tackle more complex and advanced tasks. This advancement has reduced the time needed to create new in-game assets by as much as 50%.
Empowering Artists and Ensuring Data Security:
At InnoGames, we have prioritized empowering our artists by putting them at the forefront, focusing on education and enablement to enhance their creative capabilities. The capacity to retain full creative control and train custom models on proprietary data was a top priority. To empower the InnoGames team in their use of AI, Scenario’s customer success team stepped in and provided extensive guidance, organizing regular check-ins to optimize workflows.
Another decisive factor in our choice of partner was Scenario’s commitment to data privacy and security, a subject that we really care about. Scenario ensures robust data security providing private-by-default workspaces and comprehensive data governance and lineage, allowing each generated asset to be traced back to its source with detailed records of its creation.
All in all, we are setting a new standard in the integration of AI tools within the gaming industry. This approach not only boosts our operational efficiency but also strengthens our commitment to ethical technology use, ensuring a sustainable and innovative future.
RJ 
Fiene